A client once told us, “Ascendiant” in Latin means “they are rising”.
When we founded Ascendiant in 2001, we wanted to create a unique name synonymous with growth and prosperity. We started with the word “ascend” and added a couple syllables arriving at the word, “Ascendiant”.
The logo we created combines the Ascendiant name with the rising bars, symbolizing growth in client metrics such as revenues, profits, share price, or valuation. The Ascendiant logo reinforces our business purpose to provide ideas, expertise, and solutions which help our clients achieve their business growth and financial objectives.
“There are no great limits to growth because there are no limits of human intelligence, imagination, and wonder.” - Ronald Reagan (1911-2004)